Human-led AI is a controlled production methodology developed by Martina Wallin to extend fashion imagery beyond traditional production — without compromising authorship, aesthetic direction or brand integrity. Each project begins with a traditional creative process: concept development, visual references, art direction and brand alignment. AI is then introduced selectively as a production tool — never as a replacement for authorship. All AI-assisted work is art-directed, curated and approved by Martina Wallin. The final imagery maintains the realism, visual integrity and brand language expected in high-end fashion contexts.